The other day, I was browsing through my local video store, and I spotted this movie called RPM. Just by looking at the box, you can see it reeks of cheesy, straight-to-video crap, but my favorite part is the tagline:
They're addicted to stealing fast cars.
Okay. Sure. It's straightforward, it's easy to understand. Not much of a tagline, though. Even for a David Arquette movie, it seems a little uninspired. In fact, it seems like just a description of the movie. I mean, they could have at least done something like:
RPM: They've got the feel for stealing the wheels!
or
RPM: Rack and Pinion Stealing!
Okay, both of those suck major ass, but still. Just a little imagination can work wonders for your tagline (and lower back pain).
Just imagine if the marketing department for RPM had created taglines for a bunch of other films... hmm... I wonder what what would that be like...
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